Consumers in Europe are increasingly turning to brands from China, India, and the US for wellbeing products due to the lack of growth in Europe. This has resulted in innovation, raw materials, products, and brands coming from Asia and South America. While the EU is attempting to enforce its laws, it is considering lowering standards to secure trade deals as consumers trust Chinese and US regulations more.
The decline of the once-thriving European food supplement industry, which was a world leader in innovation and regulations, is being investigated. Suspects include Germany, Denmark, France, Italy, Belgium, Poland, and the industry itself. Despite this decline, consumers still desire wellbeing products, and policymakers should not deny them access.
The opposition to food supplements is strong, both ideologically and commercially, but better science and arguments, along with proportionality at the EU level, are necessary to revive the industry. A responsible policymaker should not let the industry die and deny consumers access to these products. Therefore, it is essential to investigate the causes of decline and work towards reviving the industry.
Source: https://www.nutraingredients.com/Article/2023/04/14/Who-killed-Europe-s-food-supplement-industry
