Vitafoods Europe 2023, a renowned nutraceutical trade show, is set to offer a range of new and exciting features. This year, the event will take place in Geneva, Switzerland from May 9-11 and virtually from May 1-12. Visitors to the show can look forward to a sustainability resource area, a nutraceutical pitch challenge for start-ups, and a conference. The event will also host premium content such as the Future of Nutrition Summit and the Vitafoods Europe Conference.
One of the key trends that is expected to take center stage at the Vitafoods Europe 2023 trade show is the growing demand for proactive health management and personalization. Consumers are increasingly rejecting a one-size-fits-all approach to their health and are seeking more personalized and tailored solutions. This trend has fueled the growth of the nutraceutical industry, and companies are responding by developing more innovative and customized products to meet consumer needs.
With the increasing awareness of the impact of human activities on the environment, sustainability has become a top concern for consumers. The Vitafoods Europe 2023 trade show will offer a dedicated sustainability resource area to showcase sustainable and eco-friendly products and practices. This will be a great opportunity for visitors to learn about the latest trends in sustainable nutrition and to explore how they can integrate sustainability into their products and operations.