The global sports nutrition market is poised to achieve a remarkable milestone, reaching an estimated value of $42.9 billion by 2022, marked by a robust compound annual growth rate of 7.4% from 2023 to 2030. In the United States, the sector of sports/active nutrition supplements witnessed a substantial surge, recording a notable 17.6% surge in sales, surpassing $6.8 billion during the 52-week period concluding on July 16, 2023. Among the surging supplements, creatine stands out with a noteworthy 42.5% surge in sales, attracting a new demographic that includes women and individuals seeking cognitive health benefits. Simultaneously, the sales of sports and energy drinks are experiencing double-digit gains, fueled by the popularity of ingredients such as caffeine and taurine. Hydration and electrolyte products, particularly favored by the youth, are gaining traction, with magnesium emerging as a sought-after ingredient for its diverse benefits in the realm of physical fitness.
In this dynamic landscape, the ascent of social media and influencers has provided a unique platform for celebrities, athletes, and influencers to engage with audiences, shedding light on topics related to health and wellness. Technology assumes a pivotal role in shaping the sports supplement industry, facilitating personalized approaches that tailor supplements to individual needs and objectives. Noteworthy trends include the exploration of the gut-brain axis and gut health, delving into the influence of the gut microbiome on cognitive function and athletic performance.
Additionally, protein, caffeine, ingredients derived from fungi, and CBD have emerged as trending elements in this ever-evolving market, reflecting the ongoing evolution of consumer preferences.
The confluence of economic growth, changing consumer habits, and technological advancements is steering the sports nutrition market toward unprecedented expansion. As diverse ingredients and supplements gain prominence, the industry is poised for further innovation and transformation, catering to the evolving needs and preferences of a health-conscious global populace.