A recent news report has laid emphasis on how testing and certification proves advantageous to sports-nutrition brands. This news was published in the multimedia publishing brand, Nutritional Outlook.
Sports-nutrition brands and manufacturers are concerned over the impending doping drama that is threatening to impact a company’s good name and long-term viability in the market. Product certifications are fast gaining stronghold in the sports-nutrition space, both for the consumers as well as for the brands who manufacture them. The World Anti-Doping Agency (WADA) looks at doping as a serious offense that can mar an implicated athlete’s hopes and health. In a classic example from 2020 Tokyo Olympics, an entire relay team had to forgo its silver medal after one of its runners tested positive for S-23 and Ostarine, substances that are banned by WADA.
Sports supplements are contaminated with banned substances either unintentionally or due to premeditated spiking to enhance performance. DHEA (dehydroepiandrosterone) is a substance permitted for sale in the U.S. as a dietary supplement but prohibited for use in sports. If a manufacturer using this supplement does not take meticulous care in cleaning procedures, there could be traces of contamination during the next manufacturing run. Sometimes, if the ingredients are botanicals with complex chemistry, they can complicate testing and detection. Thus, safe-for-sport certifications provide a check on a brand’s quality systems.
Source: Kimberly J. Decker. Skin in the game: How testing and certification give sports-nutrition brands an edge. Nutritional Outlook. 20 March, 2023.
https://www.nutritionaloutlook.com/view/skin-in-the-game-how-testing-and-certification-give-sports-nutrition-brands-an-edge
