New York City-based biotechnology company Pureture, formerly known as Armored Fresh Technologies, has pioneered a plant-based casein, offering a non-GMO protein tailored for use in dairy alternatives like cheeses, milk, and yogurt. What sets Pureture’s protein apart is its unique characteristic – it’s not an imitation of animal protein but a raw material replicable in both nutritional and functional aspects. The product showcases emulsifying properties and employs a distinctive yeast culture technology, setting it apart from prevalent plant-based casein substitutes. Founder and CEO Rudy Yoo underscores the commitment to developing fermentation technology without GMO methods. Yoo discusses the challenges faced in creating animal-free casein, emphasizing Pureture’s dedication to addressing gaps in the plant-based protein sector. The company’s proprietary yeast strain, yielding a complete protein, has garnered a perfect PDCCAS 1 score, offering nutritional and functional advantages. Pureture’s protein, a 1:1 replication of dairy-based protein, boasts an emulsifying function, facilitating clean-label applications without additives. Yoo notes the protein’s potential to revolutionize the alt-dairy and protein industries, with plans for collaboration with dairy companies and expansion into the meat and seafood sectors, demonstrating a commitment to sustainable, animal-free protein solutions.