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Personalized prebiotics for consumers–A novel trend in 2023

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The latest news reports indicate that the health and nutrition industry is evolving into new avenues such as prebiotics in response to changing consumer demands. This news was published in the multimedia publishing brand Nutritional Outlook.

There is immense opportunity for the growth of new products in prebiotics. The rising demand for prebiotic functional ingredients is due to the fact that prebiotic fiber nourishes beneficial bacteria living in the gut. The concept of personalization will be in the form of precision prebiotics and the development of products that target specific bacteria in the gut microbiome. This is the reason why synbiotics—a combination of prebiotics and probiotics—are gaining traction in the market.

The gut plays a vital role in overall physical and mental well-being. More and more consumers are focusing on probiotic products that support gut microbiome health, including immune health, overall microbiome health, and athletic performance. The coming year will focus on a better-balanced gut microbiome that can support non-digestive health areas. Another area of importance is the integration of galactooligosaccharides (GOS) in Food for Specific Medical Purposes (FSMP). GOS can tackle the problem of malnutrition in hospitalized patients who suffer from gut microbiome dysbiosis. To sum up, prebiotics offer a versatile use for formulators to include in consumer-led health and nutrition products.

Source: Len Monheit, Per Rehné. Probiotics in 2023 and beyond. Nutritional Outlook. 21 March, 2023.
https://www.nutritionaloutlook.com/view/prebiotics-in-2023-and-beyond

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