The ingestible beauty market is witnessing rapid growth, with an emphasis on scientific support in product development. Nutricosmetics, driven by a demand for holistic health, are becoming essential in daily beauty routines. Experts from Rousselot, Bioiberica, Monteloeder, Gencor, ADM, and Lubrizol discuss key trends and opportunities. The blurring of lines between beauty, health, and wellness is a prominent trend, urging developers to ensure science-backed, convenient, and sustainably aligned products. The COVID-19 impact heightened consumer awareness, emphasizing the link between nutrition and physical appearance. Traditional medicinal practices, such as Ayurveda and TCM, gain recognition, aligning with the shift towards natural and holistic beauty approaches. The gut-skin axis is a focal point, with probiotics gaining traction for skin health. Advanced formulations combining multiple ingredients are seen as the future, aligning with the holistic health trend. As the market evolves, a focus on well-defined, scientifically supported ingredients and consumer education becomes crucial for building trust and addressing barriers to purchase.
Source: https://www.mdpi.com/1422-0067/24/5/4774
