In a recently published survey conducted on 757 registered dietician nutritionists (RDNs), it was predicted that consumers will be more focused on buying food items based on price, rather than benefits like immune health. The survey was published in the multimedia publishing brand, Nutritional Outlook.
According to the survey, the COVID-19 pandemic made “food as medicine” popular among consumers who focused more on immunity and comfort aspect. However slowly, the shift in gaze is toward affordability due to the cost-of-living crisis. The RDNs also listed down top plant-based superfoods for 2023. The list includes fermented foods, seeds, blueberries, avocados, nuts, leafy greens, aquatic greens such as algae and seaweed, green tea, ancient grains, and non-dairy milk.
Plant-based diets are fast gaining popularity after intermittent fasting and keto diets. The survey quoted the dieticians saying that they would not prefer highly processed meat alternatives. While snacking is a popular food trend, social media platforms are still flooded with misguided nutrition information.
Source: Consumers are now more likely to focus first on a food’s price than added benefits like immune health, dieticians predict in survey. Nutritional Outlook. 28 February, 2023. https://www.nutritionaloutlook.com/view/consumers-are-now-more-likely-to-focus-first-on-a-food-s-price-than-added-benefits-like-immune-health-dieticians-predict-in-survey