In recent years, gummy supplements have emerged as the most popular delivery format in the dietary supplements industry. According to market research, the surge in popularity can be attributed to their delicious taste, convenience, and the belief that they are more effective than other supplement formats. The Global New Products Database by Mintel reported a remarkable 153% increase in gummy and chew supplements between 2017 and 2021. In addition, the Nutrition Business Journal stated that by 2021, gummies represented 7% of all dietary supplement launches, with the number projected to rise to 10% by 2022.
The gummy supplement trend shows no signs of slowing down, with US sales reaching $13 billion in 2021, a 75% YoY increase. Contract manufacturer Funtrition by Procaps has recognized this growing demand and offers a range of clean, plant-based, and traditional gelatin gummy formulations for niche supplement categories.
The rise of gummy supplements has transformed the supplement industry by offering a fun and enjoyable way to take dietary supplements. As consumers become more health-conscious, gummy supplements have become a preferred choice due to their pleasant taste, easy administration, and perceived effectiveness. The increasing demand for gummies is expected to continue, and manufacturers must remain innovative to cater to consumers’ needs and preferences.