According to the latest news report, the Asia Pacific (APAC) region is a growing market for micronutrient consumption and production. This news was published in the multimedia publishing brand, Nutritional Outlook.
Micronutrient deficiency among children of developing and underdeveloped APAC countries is the most prevalent health issue. Micronutrients are required by the body in smaller amounts for general growth and nourishment. The most important micronutrients include copper, selenium, iodine, vitamins, and minerals. The main reason for APAC’s growing demand for micronutrients is malnutrition. Some of the common nutritional deficiencies occurring in this region are those of vitamin A, vitamin B12, iron, zinc, and iodine.
In East Asia, China is the leading importer of vitamins. Rice cookies, nutrient-dense cereals for seniors, and fresh milk with added protein are some of the micronutrient-rich foods newly launched in China. In South Asia, India is the top market for buying infant formula, sports or energy drinks, and dietary supplements. Some of the other new products that were introduced into the Indian market in 2022 include whole-wheat fortified flour, flavored nutrition drinks for expectant mothers, little millet, and personalized protein powder.
Southeast Asian countries such as Malaysia and Indonesia have shown a shift towards milk, flour, and yogurt. In Australia, the micronutrient market is booming with imports of vitamin E, vitamin C, and carotenoids from China while New Zealand imports vitamin C, B6, and B12 from China. In short, APAC carries greater potential for future growth in micronutrients in comparison to Europe and the United States.
Source: Jasleen Kaur. What makes Asia-Pacific one of the leading markets for micronutrients? Nutritional Outlook. 22 March, 2023.