Carob Way Ltd., a burgeoning Foodtech startup, is set to unveil its groundbreaking low-glycemic sweetener derived from whole carob fruit at the prestigious 2023 IFT FIRST Food Expo in Chicago. The company’s CEO expressed great excitement about the event, highlighting their natural sugar substitute’s versatility for seamless integration into diverse food and beverage applications. Distinguishing itself from competitors, Carob Way’s sweetener boasts a notable absence of bitter notes and instead delivers a gentle caramel essence that delights the palate. This innovative ingredient comprises a harmonious blend of diverse sugars, the polyol D-pinitol, soluble fibers, and polyphenols.
One of the key components in Carob Way’s sweetener is D-pinitol, a naturally occurring compound found in carob fruit. Notably, D-pinitol contributes approximately 50% of the sweetness of sucrose while potentially aiding in glucose level reduction. To substantiate their claims, Carob Way conducted a comprehensive bioavailability study employing the sophisticated SHIME in vitro model. This groundbreaking research demonstrated the exceptional bioavailability of D-pinitol in Carob Way’s sweetener, surpassing that of alternative carob sugars.
Carob Way’s presence at the 2023 IFT FIRST Food Expo promises to captivate industry professionals and consumers alike. With its superior taste profile, enhanced bioavailability, and potential health benefits, this low-glycemic sweetener stands as a promising alternative to traditional sugar. As Carob Way continues to revolutionize the Foodtech landscape, their innovative product could pave the way for healthier, more enticing food and beverage options that cater to the ever-evolving consumer demand for natural and delicious alternatives.
