According to Innova Market Insights, the global market for gummy supplements has experienced a remarkable growth rate of 54% between October 2017 and September 2022. Within this market, the segment witnessing the most rapid expansion is skin health products. Notably, the annual growth rate for gummy format supplements in the skin health category stands at an impressive 64%. Biotin, a vitamin known for its beauty-enhancing properties, emerges as the primary ingredient in 35% of beauty-from-within product launches.
Recent developments in the industry reflect the growing demand for gummy supplements. Gelita showcased its innovative Confixx gelatin, specifically designed for starchless gummy production, at a prominent trade fair. Meanwhile, VS Food introduced Uptimism, a new vegan vitamin gummy brand, comprising a blend of botanicals and multivitamins. Additionally, by catering to the preferences of consumers worldwide, Supplements4You, a private-label company specializing in fruit gums enriched with vitamins and minerals, predominantly offers vegan gummy options.
The surge in the gummy supplement market underscores the increasing recognition of the convenience and effectiveness of these products. As consumers continue to seek accessible and appealing ways to improve their health and well-being, the industry responds with innovative offerings, such as new solutions for gelatin gummies and vegan alternatives, to cater to a wide range of dietary needs and preferences.