Energy in a Pouch: The Discreet Format Redefining Active Nutrition

Energy pouches that are small, smokeless mouth pouches fortified with caffeine, nootropics and performance-driven actives are rapidly emerging as a standout format in active nutrition. Once a niche off-shoot of tobacco alternatives, today’s nicotine-free pouches (such as Ultra) are designed to deliver clean stimulation, cognitive support and physical performance benefits in a discreet, portable format that resonates with busy, ingredient-savvy consumers.
Industry insiders suggest energy pouches could redefine how functional ingredients are delivered “on the go,” bridging the gap between traditional supplements and active lifestyles. With branded actives like paraxanthine (enfinity), L-theanine, Alpha-GPC and vitamins in play, brands are tapping into rising demand for clean energy, cognitive enhancement and multi-benefit products that fit modern routines.

Source : https://www.nutraingredients.com/Article/2026/02/05/are-energy-pouches-the-next-big-thing-in-active-nutrition/